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Written by Neeraj Mehta (Fitness Therapist), Professor at American Sports Fitness University & COO GFFI Fitness Academy The deadlift is an excellent strength-building exercise that can be integrated into any training plan because the weight is held by your upper body while your lower body raises it. The conventional and sumo styles of barbell deadlift are the most widely studied and competed in the sport of powerlifting, and they both use a straight bar. As compared to the sumo-style stance, which measures 65–70 centimeters, the conventional deadlift has a narrower base of support of 32–33 centimeters. The deadlift, in particular, is an excellent way to strengthen the upper and lower back, which can help prevent future back issues. Because the deadlift is a structural exercise that places a strain on the spine and hips, it can assist in increasing bone density and preventing osteoporosis by stimulating bone formation and lowering bone loss. Prior to beginning work on DEADLIFT, it i...

 Written by Dr Neeraj Mehta (Ph.D.) Your Coaching Strength: Your clients’ trust in your coaching will grow as they see you as an expert in a particular field.  Be professional during the session and whenever you speak with your clients, and give them the correct step and answer to what they are asking for (check your GFFI’s Personal Trainer scope of Practice). In addition, insist that your clients bring a friend with them.  Do friends let friends slack off on their fitness goals? It is one of the most cost-effective ways to attract new clients, so encourage your current clients to tell their friends about your personal training services. Personal trainers may give their clients a discount if they bring a friend to their next free session.  You can still make money while gaining a new client by offering a free session in conjunction with a previously planned session (which your current client has already paid for). As a thank you for referring a friend to your persona...